:root{--ink:#191a17;--yellow:#ffbd12;--paper:#f8f7f2;--line:#d9d8cf;--muted:#61635b}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:20px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.65 Arial,Helvetica,sans-serif}a{color:inherit;text-decoration:none}img{max-width:100%;height:auto}a:focus-visible{outline:3px solid #956700;outline-offset:6px}.wrap{width:min(1240px,calc(100% - 96px));margin:auto}.topbar{background:var(--ink);color:#fff;text-align:center;font-size:10px;letter-spacing:2px;padding:10px 16px}.topbar span{color:var(--yellow);padding:0 22px}header{height:116px;display:flex;align-items:center;justify-content:space-between;gap:24px}.logo{display:flex;align-items:center;justify-content:center;overflow:hidden;width:190px;height:80px;flex-shrink:0}.logo img{width:250px;max-width:none}.header-location{font-size:13px}.header-location span{margin-left:14px}.cta{display:inline-flex;align-items:center;justify-content:space-between;gap:30px;background:var(--ink);color:white;font-size:14px;font-weight:700;padding:18px 24px;min-height:56px;transition:background .2s}.cta:hover{background:#3b3e32}.cta span{font-size:20px;line-height:1}.cta.light{background:var(--yellow);color:var(--ink)}.hero{display:grid;grid-template-columns:1.08fr 1fr;min-height:610px;padding-top:30px;padding-bottom:60px;align-items:center}.kicker{display:block;font-size:10px;font-weight:700;letter-spacing:2px;margin-bottom:23px}h1,h2{font-family:Impact,'Arial Narrow',Arial,sans-serif;line-height:.98;font-weight:900;letter-spacing:-1.7px;margin:0}h1{font-size:clamp(52px,6.1vw,90px)}h1 em{font-style:normal;color:var(--ink);background:var(--yellow);box-shadow:10px 0 var(--yellow),-3px 0 var(--yellow)}.hero-copy{position:relative;z-index:2}.hero-copy>p{font-size:16px;color:var(--muted);max-width:430px;margin:29px 0}.hero-foot{font-size:11px;margin-top:20px;color:var(--muted)}.hero-foot span{padding:0 5px}.hero-visual{height:520px;position:relative;isolation:isolate}.hero-disc{width:440px;height:440px;border-radius:50%;background:var(--yellow);position:absolute;top:15px;left:30px;z-index:-1}.hero-whey{position:absolute;width:340px;height:410px;object-fit:contain;left:0;top:25px;mix-blend-mode:multiply;transform:rotate(-8deg)}.hero-creatine{position:absolute;width:220px;height:265px;object-fit:contain;right:0;bottom:60px;mix-blend-mode:multiply;transform:rotate(9deg)}.vertical-label{position:absolute;right:0;top:30px;writing-mode:vertical-rl;font-size:9px;letter-spacing:3px}.hero-stamp{position:absolute;right:2px;top:12px;background:var(--ink);color:#fff;padding:17px 20px;font-size:12px;line-height:1.45;transform:rotate(6deg)}.hero-stamp strong{color:var(--yellow)}.visual-caption{position:absolute;left:40px;bottom:12px;font-size:10px;color:var(--muted)}.ticker{background:var(--yellow);border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);padding:18px 0;overflow:hidden}.ticker>div{display:flex;justify-content:center;align-items:center;gap:34px;white-space:nowrap;font-size:18px;font-weight:800;letter-spacing:1px}.ticker span{font-size:25px}.intro{padding-top:95px;padding-bottom:48px}.intro>div{display:flex;align-items:flex-end;justify-content:space-between;gap:40px}h2{font-size:clamp(38px,4.2vw,62px)}.intro p{max-width:410px;font-size:14px;color:var(--muted)}.category-nav{display:flex;gap:28px;margin-top:35px;border-bottom:1px solid var(--line);padding-bottom:22px}.category-nav a{font-size:12px;font-weight:bold}.category-nav span{margin-left:28px;color:#777}.category-row{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center;padding:46px 0 64px;border-bottom:1px solid var(--line)}.category-row.reverse .product-scene{order:2}.product-scene{height:410px;background:#eeede6;position:relative;overflow:hidden;isolation:isolate}.primary-product{position:absolute;width:290px;height:335px;object-fit:contain;left:8px;top:20px;mix-blend-mode:multiply;z-index:1;transform:rotate(-6deg)}.secondary-product{position:absolute;width:235px;height:270px;object-fit:contain;right:5px;bottom:36px;mix-blend-mode:multiply;z-index:2;transform:rotate(7deg)}.scene-number{position:absolute;left:18px;bottom:5px;font-family:Impact,Arial,sans-serif;font-size:230px;line-height:1;color:#dfded3;z-index:0}.scene-caption{position:absolute;bottom:13px;left:20px;right:18px;font-size:9px;color:var(--muted);z-index:3}.category-copy>p{font-size:15px;color:var(--muted);max-width:430px;margin:24px 0}.category-copy .brands{font-size:11px;border-top:1px solid var(--line);padding-top:16px;line-height:1.8;margin-bottom:26px}.category-copy .kicker{color:#76601a}.conversation{background:var(--ink);color:#fff;margin-top:90px;padding:75px 0}.conversation-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:75px}.conversation .kicker{color:#c6c9b9}.conversation h2{font-size:55px}.conversation em{color:var(--yellow);font-style:normal}.conversation .cta{margin-top:32px}.conversation ol{padding:0;margin:0;list-style:none}.conversation li{display:flex;gap:25px;padding:22px 0;border-bottom:1px solid #41443a}.conversation li>span{color:var(--yellow);font-size:13px}h3{font-size:18px;margin:0}.conversation li p{font-size:13px;color:#b9bdaf;margin:8px 0 0}.store{display:grid;grid-template-columns:1fr 1fr;gap:80px;padding-top:100px;padding-bottom:100px;align-items:center}.location-art{background:var(--yellow);padding:40px;height:420px;position:relative}.location-art>strong{display:block;font-family:Impact,'Arial Narrow',Arial,sans-serif;font-weight:900;font-size:115px;line-height:.83;letter-spacing:-4px}.location-art>strong span{position:absolute;right:28px;top:120px;font-family:Arial;font-size:95px;font-weight:400}.location-art>div{position:absolute;bottom:35px;left:40px;right:40px;border-top:1px solid #98720a;padding-top:20px;font-size:11px;letter-spacing:2px}.location-art b{font-size:22px}.location-art>div>span{padding:0 18px}.store-copy h2{font-size:48px}.store-copy p{font-size:14px;color:var(--muted);max-width:400px;margin:25px 0}address{font-style:normal;font-size:14px;margin:22px 0}.text-link{font-weight:bold;font-size:13px;text-decoration:underline;text-underline-offset:7px}.closing{text-align:center;border-top:1px solid var(--line);padding:72px 0 85px}.closing h2{font-size:60px}.closing em{font-style:normal}.closing .cta{margin-top:32px}.closing p{font-size:11px;color:var(--muted);margin-top:20px}footer{border-top:1px solid var(--line);background:#eeede6}.footer-line{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:20px 0;font-size:12px}.product-note{font-size:10px;color:var(--muted);text-align:center}.footer-credit{text-align:center;margin:20px 0 0;padding:0 0 25px}.footer-credit img{width:170px;height:50px;object-fit:contain}.mobile-cta{display:none}.skip{position:absolute;top:-100px;background:var(--yellow);padding:10px;z-index:10}.skip:focus{top:0}
@media(max-width:1050px){.wrap{width:calc(100% - 64px)}.hero{grid-template-columns:1.05fr 1fr}h1{font-size:64px}.hero-disc{width:330px;height:330px;left:0;top:70px}.hero-whey{width:260px;height:330px;top:75px}.hero-creatine{width:170px;height:230px}.category-row,.store{gap:40px}.product-scene{height:370px}.primary-product{width:240px;height:300px}.secondary-product{width:185px;height:245px}.ticker>div{gap:20px;font-size:14px}.location-art{padding:28px}.location-art>strong{font-size:95px}.location-art>strong span{font-size:70px;right:20px}.store-copy h2{font-size:40px}}
@media(max-width:700px){.wrap{width:calc(100% - 40px)}.topbar{font-size:8px;letter-spacing:1px}.topbar span{padding:0 8px}header{height:90px}.logo{width:150px;height:70px}.logo img{width:210px}header>.cta{font-size:11px;padding:12px 14px;gap:12px;min-height:42px}.header-location{display:none}.hero{display:flex;flex-direction:column;padding-top:22px;padding-bottom:25px;align-items:stretch;min-height:0}h1{font-size:clamp(49px,12.6vw,80px);letter-spacing:-1.7px}.kicker{font-size:9px;letter-spacing:1.5px;margin-bottom:20px}.hero-copy>p{font-size:14px;margin:25px 0}.hero-copy>p br{display:none}.cta{font-size:12px;padding:16px 18px;gap:18px}.hero-copy>.cta{width:100%}.hero-foot{font-size:10px;text-align:center}.hero-visual{height:350px;margin-top:20px}.hero-disc{width:290px;height:290px;top:25px;left:20px}.hero-whey{width:225px;height:290px;top:10px;left:0}.hero-creatine{width:155px;height:190px;bottom:35px;right:5px}.hero-stamp{font-size:10px;padding:12px;right:0;top:10px}.vertical-label{display:none}.visual-caption{left:0;right:0;bottom:0;text-align:center;font-size:9px}.ticker{padding:13px 0}.ticker>div{width:max-content;font-size:12px;gap:17px;transform:translateX(-16px)}.ticker span{font-size:18px}.intro{padding-top:55px;padding-bottom:10px}.intro>div{display:block}h2{font-size:42px;letter-spacing:-1px}.intro p{font-size:13px;margin-top:20px}.category-nav{justify-content:space-between;gap:8px;margin-top:25px;padding-bottom:18px}.category-nav a{font-size:10px}.category-nav span{margin-left:3px}.category-row{display:flex;flex-direction:column;gap:26px;align-items:stretch;padding:30px 0 42px}.category-row.reverse .product-scene{order:0}.product-scene{height:320px}.primary-product{width:220px;height:270px;top:8px}.secondary-product{width:175px;height:215px;bottom:34px}.scene-number{font-size:175px}.scene-caption{font-size:8px;line-height:1.5;bottom:10px}.category-copy h2{font-size:43px}.category-copy>p{font-size:14px;margin:20px 0}.category-copy .brands{font-size:10px;margin-bottom:20px}.category-copy .cta{width:100%}.conversation{margin-top:45px;padding:50px 0}.conversation-grid{grid-template-columns:1fr;gap:28px}.conversation h2{font-size:42px}.conversation .cta{width:100%;margin-top:26px}.conversation li{gap:18px;padding:18px 0}.conversation li h3{font-size:16px}.store{grid-template-columns:1fr;gap:35px;padding-top:55px;padding-bottom:55px}.location-art{height:340px;padding:30px}.location-art>strong{font-size:100px}.location-art>strong span{font-size:85px;top:95px}.location-art>div{left:30px;right:30px;bottom:22px}.store-copy h2{font-size:42px}.closing{padding:50px 0}.closing h2{font-size:41px}.closing .kicker{line-height:1.8}.closing .cta{width:100%;margin-top:26px}.closing p{font-size:10px}.footer-line{flex-wrap:wrap;justify-content:center;gap:5px 20px;text-align:center}.footer-line p{margin:0}.footer-line .logo{flex-basis:100%;height:65px}.product-note{font-size:9px;padding-top:12px}.footer-credit{padding-bottom:100px}.mobile-cta{position:fixed;z-index:5;bottom:0;left:0;right:0;display:flex;align-items:center;gap:12px;padding:10px 14px max(10px,env(safe-area-inset-bottom));background:var(--yellow);border-top:1px solid #b28400;box-shadow:0 -3px 15px #0001}.mobile-cta .cta{flex:1;font-size:12px;padding:13px 15px;min-height:46px}.mobile-cta>a:last-child{font-size:11px;white-space:nowrap}html{scroll-padding-bottom:85px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.cta{transition:none}}
/* Slightly more air between the display letters while keeping the condensed look. */
h1,h2{letter-spacing:-.8px}

.footer-brand{display:flex;align-items:center;justify-content:center;overflow:hidden;width:190px;height:80px;flex-shrink:0}.footer-brand img{width:250px;max-width:none}.store-photo{margin:0}.store-photo img{display:block;width:100%;height:auto}.store-photo figcaption{font-size:11px;color:var(--muted);margin-top:12px}.store-gallery{display:block;padding-bottom:90px}.store-gallery h2{font-size:42px}.store-gallery p{font-size:13px;color:var(--muted)}.gallery-heading{margin-bottom:28px}.store-slider{min-width:0;margin:0 auto}.store-slides{column-count:3;column-gap:5px}.store-slides figure{break-inside:avoid;margin:0 0 5px}.store-slides img{display:block;width:100%;height:auto;object-fit:contain;object-position:center;background:transparent}.store-slides figcaption{font-size:10px;color:var(--muted);margin-top:7px}.single-category .category-row{border-bottom:0}.single-category .hero h1{font-size:clamp(45px,5.2vw,75px)}.hero-whey,.hero-creatine{mix-blend-mode:normal}.single-category .intro{padding-top:65px}.single-category .intro p{max-width:440px}@media(max-width:900px){.store-slides{column-count:2}}@media(max-width:700px){.store-gallery{padding-bottom:50px}.store-slider{max-width:100%}.store-slides{column-count:2;column-gap:5px}.store-slides figure{margin-bottom:5px}.store-slides figcaption{font-size:9px}.store-gallery>div{grid-column:auto}.footer-brand{width:150px;height:65px;flex-basis:100%}.footer-brand img{width:210px}.single-category .hero h1{font-size:clamp(39px,10.5vw,63px)}}

/* Individually traced silhouettes preserve the original product and label pixels. */
.hero-whey,.hero-creatine,.primary-product,.secondary-product{object-fit:fill;mix-blend-mode:normal;height:auto}
img[src$="/fresh-whey-dux.webp"]{clip-path:polygon(16% 5.2%,22% 4.6%,50% 4.5%,77% 4.6%,83.8% 5.2%,84% 12.4%,82% 12.7%,82% 14.1%,91% 14.8%,94.4% 16%,95% 18%,95% 88.6%,94% 90.9%,91% 92.5%,85% 93.8%,70% 95%,50% 95.5%,30% 95%,15% 93.8%,8% 92%,5% 90%,4.5% 88%,4.5% 18%,5% 16%,8% 14.8%,17% 14.1%,17% 12.7%,15.7% 12.4%)}
img[src$="/whey-dux.webp"]{clip-path:polygon(30% 10.4%,36% 9.8%,50% 9.6%,64% 9.8%,70% 10.4%,70% 16.8%,69% 17.6%,69% 18.3%,73% 18.8%,75% 20%,75.8% 22%,75.8% 86%,75% 88%,72% 89.6%,65% 90.7%,50% 91.4%,35% 90.7%,28% 89.6%,24% 88%,23.4% 86%,23.4% 22%,24% 20%,27% 18.8%,31% 18.3%,31% 17.6%,30% 16.8%)}
img[src$="/creatina-black.webp"]{clip-path:polygon(20% 11%,26% 8%,38% 6.5%,62% 6.5%,74% 8%,80% 11%,82% 15%,82% 24%,81% 27%,81.5% 76%,80% 80%,76% 83.5%,68% 86%,50% 87%,32% 86%,24% 83.5%,20% 80%,19% 76%,19% 27%,18.5% 24%,19% 15%)}
img[src$="/creatina-under150.webp"]{clip-path:polygon(21% 26%,25% 24%,35% 23%,50% 22.5%,64% 23%,74% 24%,78% 26%,79% 29%,78% 32%,77% 35%,79% 40%,79.5% 70%,78% 73%,74% 75%,67% 76.5%,55% 77.4%,40% 77%,30% 75.5%,24% 73%,21% 70%,20.5% 40%,22% 35%,21% 32%,20% 29%)}
img[src$="/horus.webp"]{clip-path:polygon(3% .5%,8% 0%,94% 0%,95% .5%,95% 15%,96% 18%,95.5% 21%,96.5% 24%,96.5% 85%,96% 88%,94% 91%,89% 93%,77% 94.5%,50% 95%,24% 94.5%,12% 93%,5% 91%,2% 88%,1.4% 85%,1.4% 24%,2% 21%,2% 18%,3% 15%)}
img[src$="/energyzer-focus.webp"]{clip-path:polygon(7.2% 11%,11% 8%,23% 6%,50% 5%,76% 6%,89% 8%,92% 11%,92% 21%,93% 23%,92% 25%,89% 27%,92% 31%,94% 34%,94% 92%,93% 94%,89% 95.5%,76% 96.7%,50% 97.4%,24% 96.7%,11% 95.5%,6% 94%,4.8% 92%,4.8% 34%,6% 31%,10% 27%,7% 25%,6% 23%,7.2% 21%)}
img[src$="/beef-essential.webp"]{clip-path:polygon(29% 20.5%,33% 19.2%,43% 18.8%,57% 18.8%,67% 19.2%,71% 20.5%,71.5% 22%,71% 23%,71% 84.5%,68% 85.5%,58% 86%,42% 86%,32% 85.5%,29% 84.5%,29% 23%,28.5% 22%)}
.hero-whey[src$="/fresh-whey-dux.webp"]{width:264px}.primary-product[src$="/fresh-whey-dux.webp"]{width:215px}@media(max-width:700px){.hero-whey[src$="/fresh-whey-dux.webp"]{width:186px}.primary-product[src$="/fresh-whey-dux.webp"]{width:170px}}
.gallery-lightbox{display:block;cursor:zoom-in}.lightbox{position:fixed;inset:0;z-index:30;display:flex;align-items:center;justify-content:center;padding:24px;background:rgba(10,11,9,.9)}.lightbox[hidden]{display:none}.lightbox img{max-width:min(92vw,1200px);max-height:88vh;width:auto;height:auto;object-fit:contain}.lightbox-close,.lightbox-prev,.lightbox-next{position:absolute;border:1px solid #fff;background:#191a17;color:#fff;cursor:pointer;width:42px;height:42px;font-size:22px}.lightbox-close{right:24px;top:24px}.lightbox-prev{left:24px;top:50%;transform:translateY(-50%)}.lightbox-next{right:24px;top:50%;transform:translateY(-50%)}.lightbox-close:hover,.lightbox-prev:hover,.lightbox-next:hover{background:var(--yellow);color:var(--ink)}@media(max-width:700px){.lightbox{padding:14px}.lightbox-close{right:14px;top:14px}.lightbox-prev{left:10px}.lightbox-next{right:10px}}